Umuntu was a healthy food business with the mission to generate a positive impact on the world by carrying out all its processes in a harmonious and positive way. From raw material suppliers to the final customer.
Our actions impact the world; they nurture it to continue its development. And Umuntu, through its mission, would be responsible for inspiring and encouraging actions that impact the world in a positive way.
Thus, we created the concept "Nourish the world with what you love" based on the calculation of how many people we impact during our lifetime; and that if this impact is positive, a relatively small number of people is enough to nourish the whole world.
Nourishing content production.
The creative concept guided the styling of the content until we arrived at the proposition that all content should look nutritious, and then we used all the ingredients Umuntu had in its kitchen to hand-build the emojis that most represented this positive proposition.
Have a smoothie.
Umuntu's main drink was their delicious and nutritious smoothies. Each one with a well-defined personality and nutrients.
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