We are working on building a new Imaginarium. And this work, like all great changes, begins inside, in the shadows.
This is why a change of logo and style in our communication is just a consequence of the internal change. Because, as we know, a brand is not only the logo, but the whole experience as a customer in contact with the company.
Thus, in mid-2021 we revealed the first stage of this visual change in the logo, color palette and the new claim "Enjoy every moment" as a reference of the new Imaginarium and the strategy based on the moments of parenthood.
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