The French and artisanal bakery company Lapana Boulangerie, arises as a separation of the brand El Bigote; one of the favorite bakeries for the great quality and flavor of its breads made with French style.
The challenge:
To publicize the rebranding from El Bigote to LAPANA by reinforcing a positive image.
The Message:
We are now LAPANA, everything you liked about El Bigote remains the same and we have improved.
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