One of Imaginarium's most important brand values is the story of Kiconico, its most representative character.
With a big head, one ear smaller than the other and a scar on his arm, he has been the ambassador of a key message for children and their parents: it's okay to be the way you are because differences make us unique.
Because we know that we all somehow have that one ear bigger than the other, or some scar, and also that every child is unique, we decided to create this video about Kiconico's story and his message.
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