Imaginarium is a great brand with beautiful stores and great toys, but we realized that the main reason families seek out our experience is because it helps them connect with the ones they love most through play.
We realized that what families really want is time and happiness to share, to play and to discover that what they really want they already have.
This work was one of the first creatives I created with my Imaginarium duo, Felipe Alexandre-García, Director of Communications, and Isaac Ballarín on camera and editing.
Especially in this video, I wrote the song and my brother Beto Bolina produced, interpreted and created the musical arrangements to make it sound great.
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