For the launch of the new Imaginarium, we created the concept "Enjoy every moment".
This concept is born, on the one hand, from the research we started in 2020 on our main customer and in which we discovered some of the most important moments during the parenthood.
And on the other hand, Imaginarium's new mission is focused on making parenthood moments full and exciting, to enjoy it.
Thus, we arrive at this powerful concept in which the brand's value proposition and mission revolve around the customer's deep desire to enjoy raising their children.
In the same way, we renewed the visual style of the products to highlight the value proposition at every moment.
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