One of Imaginarium's most important brand values is the story of Kiconico, its most representative character.

We know that many of Imaginarium's products have attributes and features that make them cool, unique and valuable but the challenge has been

This concept is born, on the one hand, from the research we started in 2020 on our main customer and in which we discovered some of the most

Since the end of 2020 and as part of Imaginarium's transformation both strategically and digitally, we migrated our eCommerce

We are working on building a new Imaginarium. And this work, like all great changes, begins inside, in the shadows.

We realized that what families really want is time and happiness to share, to play and to discover that what they really want they already h